Cynthia Boykin, widely known as “The Master Networker,” is the founder of What U Need Is…, a Chicago-based consultancy recognized for connecting businesses to customers, partnerships, and opportunities. Renowned for her ability to build authentic relationships and align the right people at the right time, Cynthia is one of Chicago’s most trusted connectors in business and media.
Through What U Need Is…, she has cultivated a powerful network of more than 56,000 subscribers across industries, including fashion, press releases, entertainment, event planning, publishing, film production, graphic design, and small business development. While rooted in Chicago, her influence extends nationwide.
Cynthia’s leadership has earned her numerous honors, including Friend of Xavier (FOX) of the Year, Distinguished Leader in Media by the National Coalition of 100 Black Women (Chicago Chapter), and 50 Women of Distinction by Six Brown Chicks. Her company has also been featured on the cover of Black Pages International Magazine.
She currently serves as Network Manager for The BOSS Network and is available for speaking engagements nationwide.
